It is not uncommon for athletes to use their fame to create businesses. Restaurants have been a business for many current and retired professional athletes. Retired NFL player Jerome Bettis has a highly successful sports grill in Pittsburg. Another example is Michael Jordan’s steak house in Chicago. With the name and brand athletes are able to create from professional sports big business becomes the result. Michael Jordan’s influence outstretches game day watching and restaurants. Michael Jordan has product lines in shoes, cologne, apparel, and a variety of sports equipment. The monopoly Jordan has been able to create translates online in the form of media convergence. Information and products are available online and a culture has been manifested for those that associate with basketball. Nike Jordan’s are much more than just a shoe. It represents a lifestyle and culture of success. People around the world will buy the Jordan products in hope that they will have a little bit of the Jordan success within themselves.

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