Thursday, June 7, 2012



Outside the world of professional sports, many novice and intermediate athletes use digital technologies to enhance their athletic experience. Items such as GPS sports watches, heart rate monitors, iPods, and cell phones have become common tools for this purpose. Also, digital spaces such as www.mapmyride.com or www.runkeeper.com allow athletes to track workouts, navigate terrain, and record vitals and time while sharing this information with other training friends. In this sense technology has been enabling to humanity in accomplishing what it will. There is a debate to what degree technology determines culture. Surely technology influences culture but I would emphasize the fact that many technologies are created to support a culture that is already existent. Take the game of basketball for example. The sport has been around for almost two hundred years but the technology around the sport has not always been present. Overtime and as the popularity of the sport increased, the need to broadcast to a wider audience became apparent. Live television allowed viewers from across the world to passively participate in the sport. Continually, other advances went in to effect to make the sport more interesting and to amplify the culture and uniqueness inherent. The same can be said for other sports. As a need arises in any sport technology will then fulfill that need according to the level of demand. In this manner technology influences culture but does not determine it.  

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