Outside the world of professional sports, many novice and intermediate
athletes use digital technologies to enhance their athletic experience. Items
such as GPS sports watches, heart rate monitors, iPods, and cell phones have
become common tools for this purpose. Also, digital spaces such as
www.mapmyride.com or
www.runkeeper.com allow athletes to track
workouts, navigate terrain, and record vitals and time while sharing this
information with other training friends. In this sense technology has been
enabling to humanity in accomplishing what it will. There is a debate to what
degree technology determines culture. Surely technology influences culture but
I would emphasize the fact that many technologies are created to support a
culture that is already existent. Take the game of basketball for example. The
sport has been around for almost two hundred years but the technology around
the sport has not always been present. Overtime and as the popularity of the
sport increased, the need to broadcast to a wider audience became apparent.
Live television allowed viewers from across the world to passively participate
in the sport. Continually, other advances went in to effect to make the sport
more interesting and to amplify the culture and uniqueness inherent. The same
can be said for other sports. As a need arises in any sport technology will
then fulfill that need according to the level of demand. In this manner technology
influences culture but does not determine it.
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